Marketing – https://thecopyalchemist.com

March 30, 20230Comments

KN#397 – Everybody Hurts… Sometimes

There’s something in my industry I've never understood. Since I started copywriting, I’ve seen the festering battle between “offer owners” (otherwise known as business owners) and copywriters. Now, you probably noticed that

by Pauline

Copywriting

Knowledge Nuggets

Marketing

December 24, 20190Comments

KN#227 – R.E.S.P.E.C.T

You may have noticed that you’ve received this email a full 24 hours early… and there’s a good reason for that. Because… If I sent my email the same time, I

by Pauline

Knowledge Nuggets

Marketing

June 28, 20180Comments

KN#149 – What’s Your Word Worth?

This piece of genius came from a seed planted during a conversation I had with one of my fabulous clients. That seed continued to rattle around all afternoon, until finally

by Pauline

Knowledge Nuggets

Marketing

November 30, 20160Comments

Knowledge Nugget #67 . . .

SUBJECT LINE: Business Owners and Blood Pressure Machines... Ahh Yes, I remember it well… the day the brand new blood pressure machine hit the ward. It was like Christmas. All the

November 16, 20160Comments

Knowledge Nugget #65 . . .

Subject Line: The one stupid piece of advice you should never listen to! . . . When you begin to study marketing, this simple piece of “Business Changing” advice is one

May 28, 20161Comments

Knowledge Nugget #40…

SUBJECT LINE: "I Hate To Tell You... But Nobody Cares!"... “That’s right! Nobody! Not a single soul!” I said. My client sat shell-shocked from my frank and honest feedback. They had just read

April 7, 20160Comments

Knowledge Nugget #33…

SUBJECT LINE: "Hey, You Wanna F*^K!"... I was listening to Ryan Deiss on a webinar a few weeks ago. He sure is one bright guy! When he describes marketing, he like

March 19, 20160Comments

Knowledge Nugget #30…

SUBJECT LINE: What To Do About Cheap Haircuts! When I was first learning about marketing… I was told a simple story about a hairdressing salon. The salon was in a small town.

by Pauline

Copywriting

Marketing

May 20, 20151Comments