The Copy Alchemist

Personal Mentoring Program

What If You Could Take Your Copy
Or Your Business

...From Ow to WOW?

...From Meh to Hell Yeah?

...From Playing Small to Having It All?

… All within a few months under the watchful eye of a mentor whose “been there and done that”
(and actually has a few too many of the T-shirts).

Here’s The Mentoring Program…

… that should probably have a better name and a clever acronym… but this program isn’t about me, it’s all about you. (You can call it whatever you want to.)

In this “Choose Your Own Adventure” Mentoring Program, you’ll:

* Grow Your Business and identify what’s been holding you back (it’s been holding you back for long enough, hasn’t it?)

* Optimize Your Time and prioritize what’s really important (it’s not always what you think)

* Stay Focused with a simple yet effective filtering process and be kept accountable (No more shiny objects for you!)

During the program, I’ll be your guide and someone you can bounce ideas off. You get the full benefit of all the courses, programs and workshops I’ve done. And you’ll get the life changing advice my own mentors passed on to me… without the time or money commitment.

The best way I know to extract the gold within you is to ask you questions so we can dig down to where the true treasure lies.

*If we find blocks along the way… I have the tools to break through them.

*If we find holes in your skill set… I have what you need to fill them.

*If you need help coming up with the big idea… I have ways and means (and mean ways!)

*If you need a sounding board… I have two ears and a generous helping of empathy!

And chances are, I’ve probably been in a similar situation or position as you.

There’s no need for you to go it alone.

One Size DOES NOT Fit All

Have you ever put on a shirt that was supposed to be one size fits all? I have, and I have no idea who the “all” is they’re talking about. But one thing I know for sure is, I’m not one of them.

I’ve had coaches and mentors who have tried to squeeze me into their idea of what I should do… but it never worked out. And the main reason was… I don’t deserve to be a mini someone else… and neither do you.

That’s why this is a “Choose Your Own Adventure” mentoring program where we work out what YOU want… and then work towards YOU getting it.

...Want to be a better at writing copy? You got it!

...Want to be a better a marketer for your business? You got it!

...Want to plot out a plan to take over the world? Umm, sure! Yeah, ok, let’s do that!

Sounds good?

But wait… (here comes the obligatory “this mentoring program is not for everyone” section) it’s not for everyone.

It’s Especially NOT Right For YOU, If You..

Already know everything (Seriously, what do you need a mentor for? You should be a mentor)
Think you know everything (See above, but maybe you could coach some people with your skills)
Argue with mentors and try to show them how special you are (You are special… but not in the way you think)
Are lazy and want me to deliver you clients and opportunities (I will promote you and give you clients and opportunities… after you prove yourself)
You think you’ll have everything you need in one month (please send me the link to your mentoring program)
Expect me to do all the hard work for you (I have enough of my own to do)
Want to use me as a scapegoat or excuse for your failures (I’ve booked up all the available spots on my calendar for that!)

Now we have that out of the way...

Who IS IT RIGHT For...

The “Choose Your Own Adventure” Mentoring Program is great for you, if you are:

Worthy of the investment you are making (The money and time you invest is in you… not me)
In possession of a growth mindset (some of the topics we discuss will take you out of your comfort zone)
Sure you know what you want to be when you grow up (if you don’t, I can help you work it out. But having a goal to work toward is important)
Open minded (“woo woo” warning: I use belief changing techniques that are quick, effective and profound. But they defy “conventional” logic… it will catch up in 20 years!)
Looking for a way to accelerate your results (and get a super-sized helping at the adults table of life)

So, who am I to be saying I can do this…

Meet YOUR Mentor:

You may not already know this, but my name is Pauline Longdon.

Some people even refer to me as The Copy Alchemist.

If we haven't already met… it’s great to meet you.

Here’s A FEW Things You May Not Know About Me:

I was an Army Officer for 14 years and reached the rank of Major (I know a thing or two about leadership and bringing out the best in people)
In the Army, I was an instructor and responsible for turning soldiers into battle ready medics. I also trained nurses and doctors battlefield trauma medicine.
I’ve been trained and mentored by the who’s who of the Direct Response Copywriting World (Parris Lampropoulos, Clayton Makepeace, Carline Anglade Cole, John Carlton, Lo Morgan, Mike Morgan, Chris Haddad and many more)
I am a keen student of copywriting, marketing and human behavior (they work really well together and can make you lots of money!)
Each year I travel to the US to “sharpen my saw” (it’s so sharp now it’s like a “Samurai saw”) and keep my finger on the pulse of what’s happening in my industry (as you’d expect, I share this with my mentees and clients)

And there’s heaps of other things I could tell you… but you’ll find out more if you decide to be mentored by me.

Now, if you are seriously interested in the “choose your own adventure” mentoring program (and you are because you’re still reading, either that or you just like the way I write… or are planning to “swipe” it).

Here’s A Few TIPS To Get The Most
Out Of The Program:

Only Ever Argue For What You’re Prepared To Keep! - Too often I see people argue with their mentors over the advice they’ve been given. Generally, there is a lot of experience and knowledge behind what a mentor shares with you. And it definitely defeats the purpose of paying for a mentor if you don’t/ won’t listen to them.
Don’t Tell Yourself “No” – There are plenty of people who are happy to tell you “No” … don’t be one of them. I get it… I really do, self rejection is a lot easier to handle than when others reject you. But… what if they weren’t going to say “No?”
At Least Try – Despite my intense dislike for the word “try,” I think it’s important to your growth and to satisfy your curiosity and “give it a go!” You may just surprise yourself.
Show Up – When we are on our calls, I am 100% present. However, for the program to work… you need to show up too. And not just a little bit… all the way! I will do everything I can to help you achieve your goals, but you need to have the same level of commitment.
Talk To Me – Although I have an uncanny ability to read minds… this is not that program (you need to send that application via mental telepathy, and I haven’t received yours yet). I need you to tell me what you want and need from me or the program. If something is wrong… please tell me. I can’t fix what I don’t know.
While you are on the program feel free to email me or if you need a more immediate response… Facebook message me. (And by immediate, I mean within 24 hours… I don’t reply to messages if I have had a relaxing beverage at the end of my work day. I’m not a heavy drinker, but I am Australian, and we have a monthly quota to fulfil otherwise we are threatened with being sent back to England. And it’s a risk I’m not prepared to take!)
Take Consistent Action – We all want everything yesterday and I’m no different. However, I know from experience… small incremental actions or changes done consistently beat frantic bursts of activity, and you won’t burn out as fast.
Do The Suggested Work – If you continue to do what you’ve always done… you’ll continue to get the same result. Look, I know how busy you are and I won’t ever give you advice, a task or an exercise that is a waste of your time… or mine. (When I was mentored by an A list copywriter… the first exercise he asked me to do was one I’d already done several times before. He knew I had already done it… but it was important to the process. He said I could do it or not… it really didn’t matter to him because he had already made his fortune by doing it. As you might guess… I did it. By not doing it, sure I would have saved some time, but I would have only cheated myself.)

Let’s Pull Back The Curtains…

This is how it works…

We will have weekly calls (until you want to do them less regularly e.g. biweekly which is fortnightly in Aussie speak.)

Each call will go for about an hour. And the types of calls we can have are:

Pure Coaching and Instructional Calls: We can set goals, review them, set new ones and strategize your success journey. If you need a quick tutorial style lesson on an aspect or writing or business… we can do that.
Mini Mindset Realignment Session: We can work through a block that we identify as holding you back from your success. These sessions involve guided meditation and a hybrid mix of NLP and Belief change techniques. I do these sessions regularly for private clients who have had huge breakthroughs in their business and personal life. (I don’t collect testimonials about the sessions as they are incredibly private and the people I tend to work with are well known in their respective industries. And I don’t do the sessions for the accolades.) I’m kind of their secret weapon.
Drain The Swamp Session (I said this way before Trump!): Sometimes it’s good to have someone just listen when you need to blow off steam! Life as an entrepreneur can be isolating not only because of location, but also because the people around you don’t “get” what you do. Sometimes it’s good to “drain the swamp” with someone who will just listen to you and not judge.
Copy Critique Call: You can submit copy you have written for critique prior to our call and we’ll discuss it and how to strengthen it. I won’t sugar coat anything because you won’t grow as a writer if I do. However, I won’t tear it/you apart in an effort to make you cry etc. (unless you like that kind of thing). With the right feedback and direction, your writing skills can always be improved, but it should never be at the expense of your confidence.
Review Session: Where we review your progress, and re-calibrate as necessary.

Each month we will work through a classic copywriting book. Even if you’ve read it before, it will be in your best interest to read it again.

You will be given writing exercises to do. And it’s expected that you’ll do them.

Of course, if you have a suggestion or specific need, I’ll accommodate it the best I can.

Remember, this program is all about you. A good mentor will never try to fit you into a cookie cutter program for their own convenience.

How Long Is The Program?

The time frame on this program is open. However, initially a period of 3 months is strongly recommended so you can start to see results (and you lock in the current price and won’t need to worry about future price increases). The idea is to get you results as quick as we can, so your investment is never a hardship to you.

And as with everything in life… there is always so much to learn. So, the longer you stay… the more you’ll learn. (You’ll also learn when to use the word learn and when to avoid it at all costs!)

There is another wonderful benefit of this program I haven’t mentioned yet is… as you are being mentored by me, I am being mentored by people you probably won’t have access to. Their knowledge, experience and, dare I say, genius will organically make its way into our sessions (except when I can’t share due to an NDA. But there’s still plenty I can share.).

Become YOUR Best…

One thing I need you to know is… I won’t let you get away with anything. That wouldn’t do either of us any favors.

When I was an Officer in the Army, I always got the best out of my soldiers (even the ones other people had given up on) because I helped them to be and stay accountable.

Often when I met these soldiers for the first time, I was told many of them would never to be promoted. That they were a waste of space or worse… oxygen thieves! But I saw the potential in them when others couldn’t or wouldn’t. Under my leadership, many of my soldiers were promoted and went on to become great leaders. (Some even won top awards and medals for their courage and calm under fire.)

So, what made the difference?

I believed in them when they didn’t. And I simply cleared the way for them to step up and show everyone what they could do. And they did!

Why do I share this with you… because it shows what you can do, when you have someone who believes in you, and is on your side.

As your mentor, I am always on your side.

So, What Is The Investment In The Program?

My peers and colleagues often laugh at me when I tell them how much my mentees pay me. They say I’m too cheap.

But there’s a reason I’ve kept my mentoring affordable. It’s because I can still remember what it was like when I first started out. I was paying one of my mentors more than my mortgage payment each month (and with the currency conversion… it almost killed me!).

As you can imagine, that kind of financial pressure has a way of firing you up and getting you to take action. But the fact is, it also had a negative effect that took the shine off the mentoring.

I took jobs I shouldn’t have, and I was constantly stressed… all so I could pay the mentoring monthly bill.

So, when I became a mentor, I decided to keep my fee affordable. Yes, there are more expensive programs, and if you want to pay more… you can do those ones (or of course, I’m always happy to take more.)

By now, you already know if this mentoring program is right for you and if I am the right mentor for you.

It’s time to book in for a chat to discuss all the fiddly details.

Talk to you soon.

Cheers,

Pauline

a.k.a. "The Copy Alchemist"

P.S. Click the button below and send me an email about why you think we'd be a great fit. Let me know what time zone you are in... and I'll set up a time to chat further to make sure we ARE a good fit.

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