Marketing – Page 2 – https://thecopyalchemist.com

July 6, 20140Comments

On Your Website, Words Count Too!

I see it all the time… People spend a small fortune on creating their website. Having the perfect graphics, their logo re done, all the bells and whistles done…but they

by Pauline

Copywriting

Marketing

July 31, 20130Comments

Copywriting Explained

I really love being a copywriter and sometimes I forget people don't know what a copywriter is. Silly me! So here is my explanation of what I do... I translate the

by Pauline

Copywriting

Marketing

November 2, 20120Comments

Copy v Content

One of my biggest distinctions since becoming a professional copywriter is the difference between content and copy. Too many people settle for content on their websites and even worse in their

by Pauline

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