Copywriting – https://thecopyalchemist.com

April 9, 20260Comments

KN#557 – Have You Noticed This About AI Copy?

I’m pretty sure you’ve already noticed that it’s almost impossible to have a conversation about copywriting right now without AI coming up. Depending on who you ask, it’s either the greatest

by Pauline

Copywriting

Knowledge Nuggets

Mindset

August 21, 20240Comments

KN#470 – Prepare To Get Uncomfortable

I didn’t realize it, but I entered my 10th year of writing Knowledge Nuggets last week. Holy moly! For someone who didn’t think she had much to say about anything… that’s a

by Pauline

Copywriting

Marketing

March 30, 20230Comments

KN#397 – Everybody Hurts… Sometimes

There’s something in my industry I've never understood. Since I started copywriting, I’ve seen the festering battle between “offer owners” (otherwise known as business owners) and copywriters. Now, you probably noticed that

December 22, 20220Comments

KN#383 – The Sky Is Falling

I’m not sure if you’ve noticed recently… but there’s a lot of conversation about AI or Artificial Intelligence. A bit over a week ago… you could barely log on to Facebook

March 23, 20220Comments

KN#344 – The Caravan Of Broken Dreams And Regrets

When I was a little girl, my grandparents had a caravan parked in their front yard. I never saw it move. It stood as a silent promise of travel and adventure a

by Pauline

Copywriting

Knowledge Nuggets

August 26, 20210Comments

KN#314 – Why Most Copywriters Act Like Dogs

This may sound like I'm being derogatory or mean towards copywriters… but I'm not. I said they "act" like dogs… not that they "are" dogs. And perhaps I should have said

July 15, 20210Comments

KN#308 – I Don’t Usually “Fangirl,” But When I Do!

When I was growing up, my ears were "fed" a healthy and eclectic diet of 60's music. It was everything from the Beach Boys, to Motown, to Phil Spector's Wall of

November 25, 20200Comments

KN#275 – How Lucky Can One Person Be?

The last 2 months have been tough for my family. If you’ve been reading my emails for any length of time, you’ll know most of the details… but not all

by Pauline

Copywriting

Knowledge Nuggets

June 10, 20200Comments

KN#251 – Reaping What You Sow!

I love gardening. Fortunately for me, I seem to have inherited my Grandmother’s green thumb. But little did I think that my gardening green thumb would help me to write compelling

by Pauline

Copywriting

Knowledge Nuggets

May 20, 20200Comments

KN#247 – How a Little Pink Spoon Helped Me To Write Better Copy… and How It Can HELP You Too!

This year I’ve been doing a lot of copy coaching. I don’t often share a lot of copy lessons in these emails, but it’s probably time I did. Anyway, one of the

by Pauline

« Older Articles