In The Media...
EPISODE 50 – WHY YOU MUST UNDERSTAND THE CONSCIOUS CONSUMER WITH PAULINE LONGDON
Here's what Kevin Rogers has to say about Pauline...
IN THIS EPISODE...
There’s a new reality about to dominate the marketing world: Your customers are more hyper aware than ever…
… this “conscious consumer” sees everything you’re doing. Stay blind to this critical shift and your business will die off like the dinosaurs. (And if you’re thinking this is just another fad─like most marketers do─you risk being out of business real soon)
So… how exactly do you speak persuasively to the conscious consumer?
Today, former nurse turned pro copywriter Pauline Longdon joins me on the show. She helps clients get more sales with her special talent for injecting real empathy in sales copy.
As Pauline explains in the interview, too many marketers today are faking it till they make it…
… and when you do that, you leave a trail of fakery behind you that people can sense… even afteryou “make it”.
Pauline reveals the three critical things you must do in your business to bypass your customer’s powerful BS detector. (You’ll want to hear Pauline’s unique insights on why you’re likely using fake empathy in sales copy… without even knowing it)
Take a listen and find out how you can quickly get hip to speaking to the conscious consumer without blowing the sale.
“CAN’T MISS” MOMENTS:
- Are you thinking of dismissing the “conscious consumer” as just another passing trend? (This is the same mistake marketers made when they first ignored the rise of marketing to women… do what Pauline suggests instead to compel the conscious consumer to buy only from you)
- The “Crest toothpaste” secret to unleashing a powerful jetstream of sales for your business… without spending more money, hiring experts, or creating more products
- Pauline: “This is the most disingenuous thing you can say to your customer… it’s like an uppercut to their jaw… ” (The most common sales-killing phrase most marketers use without even knowing it… and what Pauline suggests you say instead to get the sale. If you’re using any NLP in your marketing, don’t miss this!)
Listen to the recording...
THE CONSCIOUS CONSUMER: WHO THEY ARE AND WHY YOU NEED TO KNOW ABOUT THEM
Here's what Ray Edwards has to say about Pauline...
Pauline is Best Known as "The Copy Alchemist" because she Turns Words into Cash.
Pauline is an Emotional Direct Response Copywriter and Marketer, who has crammed a decade of copywriting experience into only a few short years.
She has made a seamless transition from retired Army Nursing Major, to a complimentary therapist, a businessperson and now as a well-paid, in demand copywriter. Pauline uses her vast life experience and natural communication style to help translate her clients heartfelt and mindful messages into meaningful marketing masterpieces.
In this interview she candidly shares how she overcame depression and “the Imposter Syndrome” to take her rightful place in the Copywriting Pantheon. Pauline also explains the "Power of Yes" and that you’re closer to your breakthrough than you think.
The wisdom flowed like a peaceful river through our conversation…make sure you have a notepad handy for this one.
Listen to the recording...
Watch the video...
THE DAILY PROFIT PODCAST: EPISODE #6!
Discover Pauline's 'Productivity Secret' For Getting More Done In 1 Day Than most Do In A WEEK! when the UK's Jason Strachan interviews Pauline Longdon, a.k.a. The Copy Alchemist.
Jason's FAVOURITE PART: Is when Pauline Longdon reveals the EXACT science, tools, & working pattern she uses to get ridiculous amounts of work done... while still having time to jet set around the around the world...its pretty easy to use and actually involves working LESS which is strange!
PLUS! She gives away a cool free gift too.
Click HERE to Listen!
*Click the image above to listen to the podcast*
Interview conducted by David Allan on his... "Takeover Tuesday" Podcast - 20 Jul 16
*Article copied from the "Barefoot Writer" magazine - June 2016 Edition
*Article copied from "The Westerner Newspaper" - 10 Dec 15
AWAI Spec Challenge Winner - October 2015
Pauline Longdon is presented with her "Winners Cheque (check)" by Rebecca Matter and Katie Yeakle at the AWAI (American Writers and Artists Inc.) Annual Boot Camp in Delray Beach, Florida, USA
Rob Anspach interviews Pauline Longdon via Google Hangouts...
01 May 2015: Part 1 of 2 (41:15)
01 May 2015: Part 2 of 2 (28:35)