Pauline – https://thecopyalchemist.com

April 9, 20260Comments

KN#557 – Have You Noticed This About AI Copy?

I’m pretty sure you’ve already noticed that it’s almost impossible to have a conversation about copywriting right now without AI coming up. Depending on who you ask, it’s either the greatest

by Pauline

Knowledge Nuggets

August 6, 20250Comments

KN#520 – 520 Weeks Of Never Missing A Beat!

Well, will you look at that! Knowledge Nugget number 520! Today marks exactly 10 years since I began writing Knowledge Nuggets. What started as a weekly commitment has become a decade-long documentation of

by Pauline

Copywriting

Knowledge Nuggets

Mindset

August 21, 20240Comments

KN#470 – Prepare To Get Uncomfortable

I didn’t realize it, but I entered my 10th year of writing Knowledge Nuggets last week. Holy moly! For someone who didn’t think she had much to say about anything… that’s a

August 9, 20230Comments

KN#416 – Trust Me??

Let’s talk about trust, baby. (Sung Salt-N-Pepper style.) When I was learning marketing, an early mentor said that trust is one of the most valuable currencies a business can have. And I

by Pauline

Copywriting

Marketing

March 30, 20230Comments

KN#397 – Everybody Hurts… Sometimes

There’s something in my industry I've never understood. Since I started copywriting, I’ve seen the festering battle between “offer owners” (otherwise known as business owners) and copywriters. Now, you probably noticed that

December 22, 20220Comments

KN#383 – The Sky Is Falling

I’m not sure if you’ve noticed recently… but there’s a lot of conversation about AI or Artificial Intelligence. A bit over a week ago… you could barely log on to Facebook

March 23, 20220Comments

KN#344 – The Caravan Of Broken Dreams And Regrets

When I was a little girl, my grandparents had a caravan parked in their front yard. I never saw it move. It stood as a silent promise of travel and adventure a

by Pauline

Copywriting Nuggets

Knowledge Nuggets

February 9, 20220Comments

KN#338 – Time Waits For No One!

February 2022 was supposed to be a very different month for me. Last year I was neck deep in negotiating a deal that would see me in a significant role in

by Pauline

Copywriting

Knowledge Nuggets

August 26, 20210Comments

KN#314 – Why Most Copywriters Act Like Dogs

This may sound like I'm being derogatory or mean towards copywriters… but I'm not. I said they "act" like dogs… not that they "are" dogs. And perhaps I should have said

July 15, 20210Comments

KN#308 – I Don’t Usually “Fangirl,” But When I Do!

When I was growing up, my ears were "fed" a healthy and eclectic diet of 60's music. It was everything from the Beach Boys, to Motown, to Phil Spector's Wall of

by Pauline

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