Knowledge Nuggets – Page 3 – https://thecopyalchemist.com

February 13, 20191Comments

KN#182 – Not Quite The Whole Story…

When I was learning to write copy, I was told something that wasn’t quite true. I don’t happen to think it was intentional. It’s probably more a case of “they simply didn’t

by Pauline

Knowledge Nuggets

January 17, 20191Comments

KN#178 – I Seriously Stuffed SUP! …and The Painful Lessons Learned

Oh, dear! Me and my big half cooked opinions just cost me a small fortune! And made me look and feel like a jackass! Before Christmas, Aldi (a German supermarket that

by Pauline

Copywriting

Knowledge Nuggets

Leadership

Mindset

September 12, 20181Comments

KN#160 – A Dingo Stole My…

Ah, those infamous words by Lindy Chamberlain. And in her case, a dingo tragically stole her baby. But those words (minus the baby part) are strangely relevant to the darker side

August 22, 20180Comments

KN#157 – Getting to the Heart of the Matter

I’m probably not telling you anything new if I were to say… humans are complex creatures. But I don’t intend to stop at that riveting statement. This week, I’m going to

by Pauline

Knowledge Nuggets

Leadership

July 25, 20182Comments

KN#153 – The Glitter Ball Theory of Life

“Do you reveal your real unedited, edgy self online, or do you hold back and edit yourself?” This question in a Facebook group seemed innocent enough. But boy did it open

by Pauline

Knowledge Nuggets

July 12, 20180Comments

KN#151 – Who Writes Better… Dead Dudes or “Brain-Dead” Dudes?

Have you heard the news? Apparently, artificial intelligence is being trained to write ads and copy… so copywriters will soon be out of a job and we should all be worried. So,

by Pauline

Knowledge Nuggets

Marketing

June 28, 20180Comments

KN#149 – What’s Your Word Worth?

This piece of genius came from a seed planted during a conversation I had with one of my fabulous clients. That seed continued to rattle around all afternoon, until finally

by Pauline

Knowledge Nuggets

Leadership

April 19, 20180Comments

KN#139 – Anyone Can Be a Leader… Can’t They?

Let’s get this email done quickly before life gets in the way again. So, as promised last week, here’s the email about “fair weather leadership.” Now you may be wondering what in

February 21, 20180Comments

KN#131 – “The Star Mangled Banner!”

A few days ago, at the NBA All-Stars game, Fergie (American singer, songwriter and actress, and best known for her time in the Black Eyed Peas) sang her rendition of

by Pauline

Knowledge Nuggets

Mindset

December 13, 20171Comments

KN#121 – Get As Close to The Top as You Can!

One question I’m asked time and time again is “How did you get mentored by so many amazing people?” And usually when I’m asked that, my mind goes into a momentary state

by Pauline

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