KN#197 – Everything Is On Purpose!
Greetings from Anaheim, California! I’m at the “Happiest Place On Earth” and although I thought it was a bit of hype… it turns out to be true. Except if you’re a tearful
KN#187 – But Why?
Last week was intense! It’s not often one of my retainer clients does a huge launch and needs 2 sales letters in a hurry… and then the opportunity to write a
KN#183 – An Oldie But A Goodie…
I’m pretty sure I’ve shared this before, but it’s probably worth repeating. Besides as we grow older, we discover new knowledge and have new experiences that add another dimension to what
KN#182 – Not Quite The Whole Story…
When I was learning to write copy, I was told something that wasn’t quite true. I don’t happen to think it was intentional. It’s probably more a case of “they simply didn’t
KN#178 – I Seriously Stuffed SUP! …and The Painful Lessons Learned
Oh, dear! Me and my big half cooked opinions just cost me a small fortune! And made me look and feel like a jackass! Before Christmas, Aldi (a German supermarket that
KN#160 – A Dingo Stole My…
Ah, those infamous words by Lindy Chamberlain. And in her case, a dingo tragically stole her baby. But those words (minus the baby part) are strangely relevant to the darker side
KN#157 – Getting to the Heart of the Matter
I’m probably not telling you anything new if I were to say… humans are complex creatures. But I don’t intend to stop at that riveting statement. This week, I’m going to
KN#153 – The Glitter Ball Theory of Life
“Do you reveal your real unedited, edgy self online, or do you hold back and edit yourself?” This question in a Facebook group seemed innocent enough. But boy did it open
KN#151 – Who Writes Better… Dead Dudes or “Brain-Dead” Dudes?
Have you heard the news? Apparently, artificial intelligence is being trained to write ads and copy… so copywriters will soon be out of a job and we should all be worried. So,