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“Hard To Find” Copywriting eBooks.
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Million Dollar Sales Letters …is an incredible collection of Robert Collier‘s best result producing million dollar sales letters. You can use these word-for-word, or incorporate all or part of these letters in any of your sales copy to achieve amazing results.
Masters of Advertising Copy …(edited by Justus George Frederick) is a course on the principles and practice of copywriting with parts of the course written by one of the greatest copywriters of all time, Claude C. Hopkins! Other contributors are H. Harry Thompson, Bruce Barton, J.K. Fraser, Ben Nash, Kenneth Goode and many other notables in the field of copywriting. The Masters of Advertising Copy course is like having a Ph.D. in copywriting.
The Lost Secrets of Breakthrough Advertising …is master copywriter Eugene Schwartz‘s famous lecture to Philips Publishing in which he teaches his Eight Great Rules of Marketing. Eugene Schwartz’s original book, Breakthrough Advertising is a prized classic and it’s one of the “most stolen” books from public libraries because it is so rare and valuable.
The Robert Collier Letter Book …is one of the best books on writing sales copy. Master copywriter Robert Collier shows you how to write extraordinary sales letters for any product. This book also includes complete examples and detailed pictures that teach you successful ways of selling all types of products through advertising. Being able to create sales copy that persuades people to do what you want them to do is the key to making money on the Internet and offline.
Intensive Advertising …John E. Kennedy was paid $25,000 by a group of publishers to advise them on what could be done by advertisers to improve their results. Part of that advice became this report that was named Intensive Advertising because you can achieve better and more “intensive” advertising results by using the principles that are revealed in this report.
Scientific Advertising …by Claude C. Hopkins is truly a timeless classic on the art of copywriting. Regarded as “THE” classic text on advertising and marketing, it is one of the most recommended books by marketing experts. Many “modern-day” marketers have used this book as the foundation of their way of doing business on and off the Internet. The information contained in this book has been responsible for billions of dollars in sales and profits.
Reason-Why Advertising …by John E. Kennedy. If ever there was one book that contained the “SECRETS” of successful advertising, and consequently, the secrets of success in business, this book is it. The lessons that were used to train some of the highest paid copywriters are contained in this book!