Attention: Smart Business Owners and Entrepreneurs... |
“Do People ‘Get’ Your Message…
Or Do You Leave Them Confused,
Disinterested and Spending Their
Money With Your Competition?”
Have you wondered how to connect with your customers or clients in a genuine, authentic and sustainable way...
If You Haven’t... Then It Is Time You Did!
Rubbing shoulders with Dan Kennedy and Pauline Longdon at the "Titans of Direct Response" Boardroom Dinner in Connecticut in September 2014
From The Desk of: Rae Brent... Trusted Sidekick to Pauline Longdon... a.k.a. "The Copy Alchemist"
Location: Northern Suburbs of Brisbane, Australia
Dear Friend,
If you are a business owner but don’t know exactly who you are selling to, what you are really selling or don’t know how to tell people what you do… then “The Basic Business Builder” Workshop was designed specifically for you!
This new workshop gives you the basic skills you need to communicate your message to your market. So finally, they can understand who you are and what you do.
And Most Importantly…
They’ll Want To Do Business With You!
When you communicate with your market, whether you use Facebook, email or face to face… you need to have a solid message to build your marketing on.
Sadly, many business owners missed a few basic steps when they built their business message and voice because of their rushed pursuit of profits. If you don’t take the time to sort it out now… it will hurt your business now and into the future.
According to the Australian Bureau of Statistics, each day an average of 44 small businesses close their doors. These are more than just numbers… they are people like you and me who are giving up their hopes and dreams of being a successful business owner. (http://www.heraldsun.com.au/news/victoria/average-of-44-small-businesses-closing-their-doors-each-day-according-to-australian-bureau-of-statistics-data/story-fni0fit3-1226692393716)
The good news is… It doesn’t have to happen to you and finally there is something you can do about it.
Access The Missing Pieces...
"The Basic Business Builder" Workshop gives you the missing pieces in a simple way so you can get your business on track and making the profits you deserve.
At This One Day Workshop You’ll Discover:
- Why trying to be “Everything to Everyone” is killing your business (and driving the right people away. When you know this, you’ll attract the right customers to your business like teenage girls to a One Direction Concert!)
- How "What you say" and "How you say it" affects how people react towards you (not just now but years into the future. Words have the power to promote you or demote you in the eyes of your prospect… choose your words wisely!)
- The importance of standing out in a "Sea of Sameness" by having a solid Unique Selling Proposition(If you don’t know what makes you special… how will your customers?)
- How to write like a pro copywriter without all the years of training (I’ll cut to the chase and give you exactly what you need to write compelling copy for yourself. Your copy will be so good… you’ll even want to buy your own product!)
- Why having a one size fits all "Elevator Speech" or "Marketing Message" is making people switch off from what you have to say... and how to craft a compelling message that leaves them wanting more! (Knowing this one tip will help you connect with people in an authentic, genuine and memorable way… for the right reasons!)
- What elements need to be in your Bio to stop people snoozing and keep them reading about you (This helps you turn on the one quality people can’t resist! Once you do this… people have to read to the end. More about this at the workshop!)
- The Secret to "Knowing what you are really selling!" (If you think you are selling a product or service… you couldn’t be more wrong and this kind of thinking is costing you money... and you need to be at this workshop more than anyone!)
Who Is Running “The Basic Business Builder” Workshop...
At the one day workshop, you will be taught by and have Direct Access to Pauline Longdon. Pauline is an "In-Demand" Emotional Direct Response Copywriter and Marketing Consultant.
Pauline used to be a struggling business owner who didn’t have a clue about writing copy or marketing. That was until she had to learn about it out of necessity.
She hired a company to write a marketing pack for her business and it sucked!! It was too “hypey” and made her sound like an idiot. So she asked for the pack to be rewritten in her voice. The company refused and told her “if you think you can do better… then do it!”
Now, just in case you didn't know this... Pauline is not the kind of person you "Challenge" to do anything!
Although she didn’t know what to do, she began a journey to become the best copywriter she could be.
She found what she was searching for and her writing turned out to be good. In fact it was so good that people started to pay attention and pay her to write for them.
Pauline has written Winning Marketing Packages for over 42 different industries. Her specialty is in writing Business to Business and Business to Consumer marketing packages. Her copywriting skills and marketing strategies have made her clients millions of dollars in sales and profits.
Pauline Has Been Trained By
The "Who’s Who" In The Copywriting World...
And Is Highly Regarded By Her Colleagues And Peers
The "Who’s Who" In The Copywriting World...
And Is Highly Regarded By Her Colleagues And Peers
...It has been a pleasure to watch Pauline become one of Australia’s Top Female Copywriters, if not in the world. She is an extremely versatile marketer/ copywriter and has written for over 34 different industries since starting on my team. Her willingness to dig deep when she researches an industry, combined with her ability to find the exact emotional triggers, ensures her copy hits the mark every time.
Mal Emery, "Australia's Millionaire Maker", StreetSmart Marketing
Pauline is a pleasure to work with and a true asset to any company or business she works with."
A Little More About Pauline...
As a Retired Army Major (with two Operational Deployments), Pauline has a Highly Strategic and Analytical Mind. She is also highly creative and well known for her Intuitive Insight Into Humanity (she is able to see beyond what is presented to her with compassion, understanding and from a point of observation… not judgement.)
Pauline’s background as a Nurse Educator and a Corporate Trainer (with the Australian Medical Association - QLD) makes her the perfect facilitator for this workshop. She has taught novices to highly qualified medical professionals and every one in between.
When she was a Trainer in the Army, she was never given a topic she couldn’t teach (and they tried hard. She would always receive the lessons no one else was brave enough to teach.) She is still remembered to this day for the lectures she gave new recruits about sex education and health within the Military.
Pauline has a natural ability to translate complex, complicated concepts into easy to understand and implement practices. She even manages to mix in some humour when it is appropriate to help lighten the mood.
- Trish Hutchings
Relaxed and Fun
“I loved Pauline’s teaching techniques. They are simple, understandable and enjoyable. The atmosphere in the room was relaxed and fun.”
- Dorothy MurphyA Great Learning Experience For Me!
“I totally enjoyed the workshop. I have never seen anything like this before. It was very rewarding and a great learning experience for me!”
- Julianne JerichoMy Fears Of Doing The Course Were Put To Rest…
“I found you to be very interesting with excellent knowledge and presentation. My fears of doing the course were put to rest the moment you started the class. Thank you very much!”
Pauline Meets... "The President"
Pauline gets "Up Close and Personal" with Xanana Gusmao, East Timor's 1st President, during her Deployment with the United Nations in 2003. (PS. There is a loaded Semi-Automatic Rifle attached to the sling over Pauline's shoulder)
You’ll also have me, Rae Brent, as your workshop coordinator. With my military background as an Army Recruit Instructor and Logistician “Magician” Extraordinaire (I even received an Australia Day Medallion for my skills)… I’ll have the day running with Military Precision.
Anything you need… I’ll help you find it, because the day is all about you, not us!
I have completed all the same courses as Pauline, so I can support her and you easily. Pauline says... "I don’t say much but when I do…it usually blows people away!"
As you can see, you’ll be in safe hands.
Now For Some Good News And Bad News…
First, the Good News...
The workshop is limited to only 20 Attendees!
This is on purpose... so you can have all your questions answered in a supportive and friendly environment. Also, you can complete the activities and walk away with marketing elements, ready to use in your business straight away.
And now… the Bad News!
The workshop is limited to only 20 Attendees!
This is the “First” workshop in a series Pauline is developing in 2015. So there is no promise it will be held again… and even if it is, Pauline is well known for over delivering and undercharging the first time she teaches anything (and then I have to rein her in for her own good!) This means future workshops may not be filled with as much content or be as cheap!
Even before this page was put up, there has been keen interest in this workshop. (This has something to do with Pauline opening her big mouth on Facebook!)
It seems people have been waiting for Pauline to do a workshop like this for a long time. Go figure!
“The Basic Business Builder” Workshop is an exciting opportunity for business owners to find their voice, know exactly what they are selling and have the basic tools they need to speak directly to their ideal client.
Now to hire a copywriter like Pauline to write your USP, Elevator Speech and Bio could easily cost you thousands of dollars (and it would be 100% worth it!)
Or you can come along to “The Basic Business Builder” Workshop for only…
$297
That’s right! $297
Why is this so cheap? Great question!
The reason for the low price is this is the first time this workshop has been run. It is what we call a “Beta Test” so we can see what works, what doesn’t and refine what we do. That way the next time we do it, we can be better and charge more.
But this time all you will invest is a day of your time and just $297!
The workshop is on the 7 February 2015 at The Eatons Hill Hotel (North Side of Brisbane.) It is a great new venue (it was built after the "No Smoking" laws were introduced... so it is not some dingy, smokey old pub) with plenty of parking and is easy to find.
I know how busy you are and I also know how much this workshop will help you and your business. So here is what I have done…
I've convinced Pauline to add in some bonuses for you as a way of saying "Thank you" for investing in her!
Bonus #1
A “Basic Business Builder” Workshop Companion Workbook
This workbook will have copies of the slides Pauline uses so you can follow along and take notes. You won’t miss a thing and you can review the content when you get home. There will also be templates and exercises for you to use in your business during and after the workshop.
Valued at $297
Bonus #2
1 x 30 minute “Clarity Call”
In this call, Pauline will help you gain clarity on any problem you have with your business. The solution will be easy to implement and help you get past blocks you have in your business.
Valued at $250
Bonus #3
1 x Copy “CriTweak”™
Pauline will look through the elements you create during “The Basic Business Builder” Workshop. She’ll critique it and make any tweaks to improve the flow of the copy.
Valued at $750
Bonus #4
A Rare "Copy Bug Timer" Plus... Adoption Certificate and Adoption Care Instructions
These "Copy Bug" timers (and others like it) are responsible for keeping copywriters like Pauline on track and churning out million dollar marketing messages.
Pauline will take you through the effective use of the timer and share some great productivity tips with you.
Don’t like writing or think it is hard… you won’t once you know what Pauline is going to share with you.
Valued at $47
Bonus #5
1 x "Soul Searching Questionnaire"
This is a modified questionnaire of what Pauline sends her "High End" Clients when they apply to have her write for them.
It makes them think about their business in a way they have never thought of it before (which is a good thing). The questionnaire will be sent to you after you register, allowing you time to complete it before you arrive at "The Basic Business Builder” Workshop.
After doing the questionnaire, you will have a better understanding and insight into your business which is priceless.
Valued at $497
Bonus #6
FREE Food - We Will Feed You For The Entire Day!
There is such a thing as a free lunch and you get it at “The Basic Business Builder” Workshop.
Why would we feed you for the entire day?
Simply because we don’t think you should put your hand into your pocket again at the workshop and it gives you a great opportunity to network with other attendees during the breaks.
Valued at $55
Total of All the Bonuses = $1,896.00
All This Value For Just... $297!
You get all these bonuses when you attend “The Basic Business Builder” Workshop.
And if you are one of the first 10 people to register, then you’ll also receive…
FAST Action Bonus
"Customised Power Word List" to use in your Business and Marketing Message
Pauline will personally research power words for your business and choose the best ones to weave into your marketing message. (These words will be specifically selected for your business and are not a list of generic words!)
Words are powerful and can help you to stand out in from the crowd (especially when everyone is saying the same thing!)
This is going to take some time so we have to restrict it to only 10 people.
You’ll need to be fast to make sure you don’t miss out!
Valued at $250
So what are you waiting for?
Click on the “Reserve Your Spot” Button below and secure your place today.
Imagine the feeling of really connecting with your customers and clients. They love to hear from you because your marketing message resonates with them so deeply. They know you, they like you and they trust you!
When you have trust, you instantly stand out from the crowd and people will be eager to do business with you.
I look forward to seeing you at “The Basic Business Builder” Workshop on the 7th February 2015.
To Your Success,
Rae Brent
Trusted Side Kick, Logistician "Magician" Extraordinaire and Grounding Force of...
Pauline Longdon... a.k.a. "The Copy Alchemist"
P.S. One thing I have seen over the last 5 years of studying marketing and copywriting is… Copywriters of Pauline’s calibre rarely come out of their writing bunkers and share what they know with others. They are often busy writing copy and meeting deadlines. When you get the opportunity to sit in the room and listen to what they say… do it.
*Pauline and I flew to the U.S. last year to see a handful of "A-List" Copywriters who never usually speak at events. It was a rare treat indeed to see them all on the same stage at a tribute event. And what they shared was priceless. (I am sure Pauline won’t be able to help herself and will give you some of their top tips as well!)
P.P.S. It has taken me over a year to convince Pauline to run this workshop (I had to drag her kicking and screaming out of her “Bunker of Brilliance!”) Not because she didn’t want to do it… because she simply doesn’t have the time. As her reputation grows, she is in more and more demand! It is a great problem to have, but it also makes it hard for her to run regular workshops.
P.P.P.S. To hire a copywriter like Pauline would cost thousands of dollars to write all of the copy components she will walk you through at “The Basic Business Builder” Workshop. Of course, you can always hire a cheaper copywriter but remember... you always get what you pay for (and you usually have to pay to have it fixed at some point in the future because you are losing money.)
So Come And Discover How Simple It Is To
Write For Your Own Business... When You Know How!
*Remember the First 10 people who register will receive their very own "Customised Power Word List" (valued at $250)
There will be no more guessing what words will connect your message with your market. You will have them right in front of you to use when you need.
Here are a just a few Highlights from our "Titans of Direct Response" Experience!
Top: Pauline sharing the stage with Rae Brent, David Deutsch..."A-List" Copywriter and Brian Kurtz... Exec. VP of Boardroom Inc.
Mid (L): Pauline with Joe Sugarman (The "BluBlocker" Man, Copywriter and Author)
Mid (R): Pauline with the Legendary Gary Bencivenga (Greatest Living Copywriter)
Bot (L): Pauline with Parris Lampropoulos... "A-List" Copywriter
Bot (R): Pauline with Perry Marshall (Best Selling Author of "Ultimate Guide To Google Adwords" and "80/20 Sales and Marketing")
