Pauline Longdon's DMDU2020 Speaker Slides

"Cash In On The Conscious Consumer: How to Laser Target Them, Respectfully Take Their Money and Make Them Rave About The Experience!"

"Scientific Advertising" by Claude C. Hopkins is truly a timeless classic on the art of copywriting. Regarded as "THE" Classic Text on advertising and marketing, it is one of the most recommended books by marketing experts. Many "modern-day" marketers have used this book as the foundation of their way of doing business on and off the internet. The information contained in this book has been responsible for billions of dollars in sales and profits.