Rae Brent
From the Desk of Rae Brent
- Brisbane, Australia (The Land "Down Under")
Dear Friend,
In late 2021, as the world stewed in the rotting juices of a year filled with turmoil and trauma… a small group of brave copywriters, marketers, and business owners ended the year on a high.
Why Were They Different?
They answered the mesmerizing siren call of The Copy Alchemist (aka Pauline Longdon, you'll hear enough about her in a moment. But this bit is NOT about her!)
This wasn't the kind of siren song that lured sailors to their doom!
This was the kind of siren song that leads people to fulfil their destiny… and uncover their unique deepest desires.
So, what are these deepest desires?
Well, that depends on the person.
For some it's riches. For many it's R.E.S.P.E.C.T! But for most it's just plain old H.O.P.E.
No matter what they wanted, or why they wanted it… they went on a 2-month journey of self-discovery like no other.
The journey took them through "I know that already! But I don't actually know I don't know" topics such as:
- How To Have A Winning Mindset By Knowing What A Winning Mindset Actually is
- Why Money IS Not The Root Of All Evil… And Why Money Is Probably "Allergic" To You!
- Marketing From A Marketer Who Knows How To Market
- Strategic Self Promotion To Help You Stand Out In A Sea Of Sameness
- How To Boost Your Productivity And Effectivity So You Don't Burn Out!
- The "Calmer Sutra" Way Of Positioning Yourself So You Don't Get Bent Out Of Shape
They even had a delicious taste of the brand new, soon-to-be-released "The Cognizant Copy… Think Before You Freaking-Well Write… Method." (A tasty copywriting offering from Lorrie Morgan and Pauline Longdon… it's still not time to talk about her!)
That's just a small sample of what these success-hungry adventurers encountered.
So… What Was This Never-Done-Before
Adventure Called?
It was unoriginally named The Copy Alchemist Academy 500 Club. (TCAA:500 for short.)
So why the "500 Club?"
Well, according to the "genius" who created this outstanding, adventure club… 500 represented the $500 per month Club fee members paid to be in it. (I warned you it was pretty unoriginal.)
Which was quite a steal considering the benefits they received, like:
- A monthly mini seminar, group call covering mindset, marketing/copywriting & money – 3hrs (plus Q&A time after)
- Three (3) x 30 minute 1:1 coaching calls per month (one call per week)
- Access to a private 500 Club Facebook group (and a community of like-minded adventurers)
- A Private Membership Group (where all the recordings and resources are stored)
Plus, they were given lots of other things that were added as they went on (a manifesting, materialization and abundance workshop).
During the 30-minute calls (sounds so short, but it feels so long) the 500 Club adventurers were able to:
-
- Get help to come up with a big idea
- Talk to someone who remembers what it's like to be a beginner or to struggle
- Get strategic advice to help them accelerate their career
- Ask about the best way for them to get clients
- Receive advice about pricing and proposals
- Have their copy or marketing plan critiqued
- Work on limiting beliefs and dissolve success blocks
- Fill holes in their skill set
- And much, much more
The calls were centred around their individual needs. And that's because there's a "skinny T-shirt wearing" elephant in the room…
One Size DOES NOT Fit All
Let's be honest... it doesn't even begin to fit most!
Too many people try to fit people into a box of their own understanding.
And that's the best way to stop us from discovering our true talents and uniqueness.
But they will be the first people to complain that "there isn't the same level of talent out there that there once was!"
And the funny things is… they don't see that they are the reason.
The best way to find, explore, and refine your unique gifts is to find a mentor or guide who has done the same thing.
Someone like Pauline Longdon who is also known as The Copy Alchemist but was more recently called…
"The Holistic Mentor"
Which, if you know her, is a fantastic way to describe her.
Pauline has a unique ability to coach and mentor people wherever they are in their journey and help them get to their next level. (Not where she thinks they need to be.)
That's one of the things that makes her different. She actually listens and finds out what people want to achieve… then she works out a plan to help them achieve it. In alignment with their values and vision.
But don't let this fool you to think she's a "pushover!"
She spent 14 years in the Australian Army as a Nursing Officer and achieved the rank of Major. (Some of her mentees call her "Major.”)
But if that kind of discipline impresses you… probably more impressive than that, is she's been a Copy Cub of copywriting Titan Parris Lampropoulos for the past 5 years.
Pauline's been mentored, coached, and taught by many of the best copywriters. (Some have sadly passed over the past few years.) And she's spoken on the stages of many of the top copywriting events.
Right now, she's a busy Copy Coach for 2 high-level companies where she helps their members to write world-class copy (amongst other things).
Here's what Stefan Georgi, co-founder of Copy Accelerator, had to say about Pauline Mentoring his members…
"Seriously, If You Have A Chance To Work With Pauline...
You'd Be Nuts If You Didn't Do It!" - Stefan Georgi
But the more she helped these companies, she realized that there were people who also needed her help.
So that's why she started…
"The Copy Alchemist Academy 500 Club"
Pauline wanted to offer eager entrepreneurs, copywriters, and business owners an opportunity to be coached by her… but not have to wait until she had a spot in her mentoring schedule. (Once mentees start working with Pauline, they often stick around for a long time.)
So, she thought of a way to leverage her skills, expertise and experience… and herself. But the most important part was… it needed to be sustainable and great value for money.
In November 2021, she ran the pilot program of The Copy Alchemist Academy 500 Club. And although it had no pilots in it… it was a huge success.
Here's what Nabeel Azeez had to say about the 500 Club.
"I See You As The Duncan McLeod Of
The Copywriting World..." - Nabeel Azeez
And here's what Amber People's had to say…
"...Absolutely Invaluable And Pauline Has
Overdelivered Every Time" - Amber Peoples
Now Nabeel and Amber were perfect for The Copy Alchemist Academy 500 Club. But obviously, it's not for everyone.
So, here's the obligatory list of who it's not for…
The Club Is Especially NOT Right For YOU, If You…
- Already know everything (Seriously, what do you need a mentor for? You should be a mentor!)
- Think you know everything (See above, but maybe you could coach some people with your superior knowledge and skills)
- Argue with mentors and try to show them how special you are (You are special… but just not in the way you think)
- Are lazy and want someone to deliver you clients and opportunities (You need to prove yourself for that to happen)
- You think you'll have everything you need to succeed in one month (please send the link to your mentoring program)
- Expect someone else to do all the hard work for you (You need to want your success more than anyone else does)
- Want to have a scapegoat or an excuse for your failures (Grow up and use yourself!)
Now we have that out of the way...
Here's Who The 500 Club is RIGHT For...
The Copy Alchemist Academy 500 Club is great for you if you:
- Are worthy of the investment you are making (The money and time you invest is in you… not anyone else)
- Have a growth mindset (some of the topics discussed will take you way out of your comfort zone)
- Have a good idea of what "you want to be when you grow up" (Because having a goal to work toward is important)
- Are open minded ("woo woo" warning: Belief changing techniques may be used that are quick, effective and profound. They 100% defy "conventional" logic… that may or may not catch up in 20 years!)
- Are searching for a way to accelerate your results (and get a super-sized helping at the adult's table of life)
If that sounds like you, then please read on. (If that's not you… thank you for reading this far.)
Why Should You Trust Pauline?
Now, if you don't know much about Pauline Longdon, let me share some key points…
-
- She has often been called a "Renaissance Woman" because of the way she masters many different things, often at the same time
- Pauline has solid leadership skills and brings out the best in people (Remember she was an Army Officer for 14 years and reached the rank of Major)
- In the Army, she was an instructor and responsible for turning soldiers into battle ready medics. She also trained nurses and doctors in battlefield trauma medicine
- Pauline's been trained and mentored by the who's who of the Direct Response Copywriting World (Parris Lampropoulos, Clayton Makepeace, Carline Anglade Cole, John Carlton, Lorrie Morgan, Mike Morgan, Chris Haddad and many more. And she's friends with just about everyone who's anyone.)
- She's a keen student of copywriting, marketing and human behavior (they work really well together and can make you lots of money!)
- Before the Worldwide virus closed everything down, she travelled to the US to "sharpen her Samurai sword" several times a year
- She has the unique ability to keep her finger on the pulse of humanity and what's happening in her industry (as you'd expect, she generously shares this with her mentees and clients)
- In 2019-2020, Pauline critiqued well over 3,080 pieces of copy. And in 2020-2021, she did over 1,101 coaching/ mentoring sessions.
- She’s an A-List copywriter and well respected by her peers
Of course, there's way more to Pauline than just this… but this isn't about her. It's 100% about you!
So, here's…
How To Get The Most Out Of "The Copy Alchemist Academy 500 Club"
- Only Ever Argue For What You're Prepared To Keep! - Too often people will argue with their mentors over the advice they've been given. Generally, there is a lot of experience and knowledge behind what a mentor shares with you. And it definitely defeats the purpose of paying for a mentor if you don't/won't listen to them.
- Don't Tell Yourself "No" – There are plenty of people who are happy to tell you "No"… don't be one of them. Self-rejection is a lot easier to handle than when others reject you. But… what if they weren't going to say "No?"
- At Least Try – Although Yoda will try and tell us all "There is No Try, Just Do!"… it's important to your growth and to satisfy your curiosity and try or "give it a go!" You may just surprise yourself.
- Show Up – When the calls are on Pauline is 100% present. However, for the program to work… you need to show up too. And not just a little bit… all the way! You will be supported in every way possible to achieve your goals, but you need to have the same level of commitment.
- Talk To Pauline – Although she has an uncanny ability to read minds… this is not that program (for that program… you need to send that application via mental telepathy). If there is something wrong or your expectations are not being met… let Pauline know about it
- Take Consistent Action – Everyone wants everything yesterday. However, small incremental actions or changes consistently beat frantic activity bursts, and you won't burn out as fast (or at all)
- Do The Suggested Work – If you continue to do what you've always done… you'll continue to get the same result. We're all busy, so you will never be given advice, a task or an exercise that is a waste of your time. (When Pauline was mentored by Mike Morgan… the first exercise he asked her to do was one she'd already done several times before. But she did it anyway. Pauline knew that she would have only cheated herself if she didn't do it.)
Now, if you are seriously interested in The Copy Alchemist Academy 500 Club (and it looks like you are because you're still reading, either that or you're planning to "swipe" the copy. Nice!)…
This Is How The 500 Club Works…
There will be one (1) x Mini-Seminar style call per month. But be warned! This call will be around 2-3 hours long (or loner if required!).
During the call, Pauline will share her insights and perspective on a number of important topics. And there's an untimed Q&A session (it goes for as long as it needs to.)
These calls are recorded and then placed into the private membership area so you can access them at any time. You will also get access to the presentation slides and any documents used in the call.
Sound Good?
Well, there's still more.
There's three (3) x 30 minute 1:1 calls with Pauline each month. That way, you can get weekly advice and strategies customized to your needs (and keep your momentum going from the mini-seminar.) You can also have copy critiqued and have Pauline help you with your copy strategy.
And because we know the benefit of having a supportive community of like-minded people… there's a private Facebook group. This is where you can hang out and get extra questions answered in between calls.
It's also where you can set up a collaboration with another member or pass on opportunities.
So, What's The Deal?
It seems pretty redundant at this stage to say it's $500… but that's what it is!
Of course, it's worth way more than that, but let's not play games and draw this out any longer.
It's simple really. It's $500 USD… take it or leave it.
You invest $500 to join the Club… and each month after that, you'll invest $500 to stay in the Club.
(When you click the button above, you'll be taken to our secure Kajabi Payment Page where you can pay via PayPal or Credit Card)
Here's The Kicker!
There is no lock-in period. You stay as long as you like.
And of course, you can leave at any time. (We recommend you mentally commit to 3 months).
But there are always consequences to our actions, and the 500 Club is no different.
If you leave, you may not get back in.
And that's not because you'll be "blacklisted" or banned or anything silly like that.
It's just that the 500 Club will be limited to 10 people (because of the time commitment for personal sessions... Pauline's time is precious), and once people join… they like to hang around. So that means "no room for you!"
And there's something else you need to know…
Only Available Every 3 Months (maybe)
The plan is that The Copy Alchemist Academy 500 Club will only be opened up to new members every 3 months.
This ensures that current members have a first strike advantage on any strategies or tactics we discuss in The 500 Club.
And of course, if the Club is at capacity and no one wants to leave… it won't be opened up at all. And if/ when it does… the membership fee may increase.
That's why if any of this sounds good to you… you need to Act Now.
(When you click the button above, you'll be taken to our secure Kajabi Payment Page where you can pay via PayPal or Credit Card)
Now we all know that we need to have a bonus.
So… When you join today, you'll get access to the 2 x Mini-Seminar call recordings from The Copy Alchemist Academy 500 Club Pilot Program (valued at $500)
And if you're one of the first 5 people who join… you'll also get an extra 30-minute session with Pauline in the first month. (That means you'll get two 30 minute calls in the first month.)
But you need to be one of the first 5 people to lock in your spot.
So…
(When you click the button above, you'll be taken to our secure Kajabi Payment Page where you can pay via PayPal or Credit Card)
I hope to see you in The Copy Alchemist Academy 500 Club.
Rae Brent
Pauline’s Partner in “Crime,” Business and Life and...
Copy Logistician of The Copy Alchemist Academy 500 Club
P.S. If you have any questions, you can email me at: Rae@LifestylePhoenix.com.au and put "TCAA500 Club" in the Subject Line.
P.P.S. Did you recognize the headline swipe I used? It was the “Ernest Shackleton” Men Wanted ad. It’s such a classic and it worked so well here.
P.P.P.S. Don’t miss out on this rare and unique opportunity to hang out with Pauline. I feel lucky that I get to see her brilliance every day. She really is making a huge difference in people’s lives. I hope you are next!
See What Other "TCAA:500 Club" Pilot Program Members Have To Say...
"I Learned So Much From You..."
"I Gleaned Knowledge Nuggets In Every Session..."
"...I Didn’t Even Hesitate to Sign Up for a Second Round"
Before I joined Pauline’s TCAA: 500 Club, my mindset was at rock-bottom. I had plenty of copy experience, yet I still felt like the biggest imposter and fraud. And I was constantly chasing after anything that would help counter that feeling: more courses, more masterminds, more copy groups. Yet nothing seemed to help ease those feelings. I was still constantly stressed and anxious about my copywriting business. Pauline’s approach was so different. I wouldn’t call it “tough love” — it’s more like a “loving challenge.”
When I had my 1-to-1 call with her, she helped me to acknowledge my accomplishments. Then, she asked me questions that challenged me to go deeper than the usual knee-jerk reaction to my “imposter” feelings. Those questions helped me trace the feelings to their true source, which was completely different than what I’d thought. Now that I know exactly what’s causing those feelings, it’s been so much easier to just let them pass and not let them stop me in my business. And I never would have gotten to this point if not for Pauline’s “loving challenge” approach.
That’s only one example of all the incredible insights and support I’ve received from Pauline. It’s why when she opened her TCAA: 500 Club, I didn’t even hesitate to sign up for a second round. I highly, highly recommend TCAA: 500 Club because it not only gives you access to Pauline’s amazing business acumen and experience, but you’ll benefit from her insightful, empathetic mindset guidance.Carolyn Gretton Copywriter
"Helps you THINK and BEHAVE like an A-lister..."
I found the 500 Club so incredible that the moment it closed, I knew I’d be pestering Pauline to become a proper private mentee until she finally let me in. (Soon!)
I’ve had the privilege to learn from so many incredible copywriters in this industry… but very few are TRUE coaches and mentors. Very few can explain copywriting concepts and the psychology behind them in dead simple, easy to understand, and instantly implementable ways.
Or with the encyclopedic recall Pauline has to properly attribute where these concepts come from and how they’ve developed over time.
That’s because Pauline shares TRUE A-list mentorship - meaning she understands and helps YOU understand that becoming a top-tier copywriter is about so much more than just writing great copy.
She doesn’t just sharpen your copy blades with incredibly powerful insights, perspective, and hard-won secrets from years of mentoring with the world’s undisputed best copywriters…
She helps you THINK and BEHAVE like an A-lister too, spotting and even creating opportunities most others would simply never notice.
From mindset, to how you structure your business and deals, to the way you build, polish, and protect your reputation…
Pauline is the only world-class copy mentor I’ve seen cover every aspect of what it takes to be a truly top-tier copywriter, helping you become one from the inside out.
While copy coaches sharing run-of-the-mill templates and structures, forcing you into tired boxes based on what has worked before are a dime a dozen…
Pauline truly shines and stands out as a copy mentor and coach that will help you think, write, and grow like a true master - finding YOUR unique voice and making YOUR copy shine, while outfitting you with an arsenal of copywriting strategies, tactics, and tips that will serve you through every project.
If you can make it happen, I can almost (but not legally, since I’m just a student lol) guarantee that your copy AND your life will be better for joining the 500 Club and mentoring under Pauline.
$500 is already a steal for a SINGLE hour of her time, let alone the in-depth training calls and private feedback calls the program includes each month!Samantha Novak Copywriter
FAQs
The Copy Alchemist Academy: 500 Club will "Officially" kick off on Monday, 7th February (Brisbane time.) with a Mini-Seminar Zoom Call.
A detailed shedule of the upcoming 3 months of calls will be made available inside the membership site.
Two calls will be scheduled for the "Copy Critique Call" (3rd Monday of the month.) This ensures our USA and Europe members don't have to wake at sparrow fart o'clock and can attend the time that works best for them and get their questions answered live.
You'll also get access to the recordings of both time zone calls... because different things come up in each call.
The calls are scheduled for the 1st and 3rd Monday of each month (Brisbane time) kicking off on the 7th February 2022.
A detailed shedule of future calls will be made available inside the membership site.
*Note: Two calls will be scheduled for the copy critique call day (3rd Monday of the month.) This ensures our USA and Europe members don't have to wake at sparrow fart o'clock and can attend the time that works best for them and get their questions answered live.
You'll also get access to the recordings of both time zone calls... because different questions get asked in each call.
Yes! All calls will be recorded, uploaded and stored on our dedicated Kajabi membership site within 24hrs of the call ending.
You will have access to all recordings while you remain a paid member of TCAA:500 Club.