Knowledge Nugget #81. . .

SUBJECT LINE: Will The Real Slim Shady Please Stand Up? . . .

During a mentoring call a few days ago, I had an A-Ha moment that I need to share with you!

But first, let me ask you a question…

Have you ever heard of the “Imposter Syndrome?”

It’s when high-achieving people have an inability to internalize their accomplishments and as a result, they have a persistent fear of being exposed as a “fraud.”

I know a lot of my copywriting peers experience it and I have even succumbed to it a few times myself.

I have often wondered what the cause of it was.

Is it the quick pace of the work we do that doesn’t allow us to celebrate our wins?

Is it the curmudgeonly criticism of the “olds and bolds” in the industry who are constantly telling us not to get too big for our boots?

Is it fear of being hacked down to size by “Tall Poppy Syndrome” wielding peers?

Well, it could be any one of those and any other of 100 reasons. But I worked out that there is another contender in the list of reasons and excuses.

During the call with my mentee… this new insight hit me like a bolt of lightning!

So I just had to share it with you!

I think a big cause of “Imposter Syndrome” is the mindset of “Fake it ‘till you make it” and the reason for this is…

Knowledge Nugget #81 – Faking It ‘Till You Make It… Fills Your Life With “Fake” Results


We’ve all heard that saying… I mean it’s been regurgitated by every guru worth their weight in sugar coating!

This phrase is the mantra of many a struggling entrepreneur and hopeful millionaire. And to be completely honest… it’s also a group of words I have never liked since I first heard them!

I’ll admit, I tried it for a short while… but it never “felt” right to me.

Why? …Well, why in the world would you want to fake anything? (… yes… anything! But let’s get back on topic!)

It just doesn’t make any sense to me. Because while you’re so busy “faking it ‘till you make it”… you might miss it when you actually get there!

And this is where I believe “Imposter Syndrome” kicks in.

Because, people actually miss the moment they make it…

They miss out on the feeling, the experience and are cursed to continually think they are “a fake.”

There’s also another problem with the “fake it ‘till you make it” lifestyle… you often attract fake friends.

They are the ones who will stick around when you’re down… and aren’t there if/when you do eventually do make it.

But it’s time to get rid of the fakery and finally recognize the realness.

When you do… any feelings of being an imposter will disappear.

You’ll know beyond any shadow of a doubt that you deserve your success and no one will be able to convince yourself otherwise.

Until next week… take care, stay safe and keep it real : )

Pauline xxx

Pauline Longdon

a.k.a. “The Copy Alchemist”

P.S.  There’s a saying… “Like attracts like” and I’m a firm believer in this. Since I totally rejected the fakery, my life has been filled with genuine friends and authentic opportunities. You see, if “like” does attract “like”… and you’re always faking it… then what is your life full of?

P.P.S.  I re-read “How to Write a Good Advertisement” by Victor Schwab recently. And in it he talks about how disinterest come through in your copy.

Despite many copywriters, marketers and business owners “thinking” they can just fake it when it comes to empathy and interest in the market… it seems you can’t (I’ve always “known” this but didn’t have the science to back it up. And now I DO! I’ll discuss it in the weeks ahead.)

P.P.P.S.  This is why, I believe, when it comes to mentors and coaches, you need someone who is keeping it real and not faking it.

Up ntil recently, I was constantly being offered “opportunities” to be coached or mentored by so called 6 and 7 figure “superstars.” But I could see they are Lifetime Members of the “Fake It Club” and would want me to do the same.

And I can’t and more importantly… won’t… do it!

If it doesn’t feel right… don’t do it.

Find yourself a mentor who isn’t faking it because they are way too busy making it. And the good news is… we aren’t too hard to find.

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