Land Ho!

…This week I saw the strangest thing! It’s a little hard to describe though.

I spent a great deal of time wondering how to share this with you so you could get the lesson clearly… and of course be a bit entertained at the same time.

Let’s see if this works…

So… once there was a Captain of a rickety sailing ship. They had been sailing across treacherous seas in search of a mystical land called “Successia.”

There had been many challenges and dramas on the high seas along the way.

The Captain had fought many of the fabled Me Creatures (who were filled with ego and self-interest), encountered endless Bottom Feeders (who sucked the money out of their treasure filled chest), and wrestled with Positivity Stealing Pirates.

They had even narrowly avoided running aground on the shallow reefs which abound in the Gulf of Gurus.

And then after all their hard work… they could finally see the fruits of their labors. Land was visible just over the horizon.

In fact, the riches of “Successia” were summoning them like a sweet siren song… And they couldn’t resist the call.

So the Captain decided that because the land didn’t look too far away and they were so excited to get there… they’d just jump in the water and swim for the shore (no time for awkward, clunky “life boats” here.)

And of course, the second before they jumped into the water… they torched their ship because they wouldn’t be needing it again. (They were keen students of the well-known “Burn your Ships” strategy!)

But as they started to swim for the shore, a few factors became painfully apparent:

  • The shore was much further away than it seemed (in fact it could have been a mirage in the first place)
  • They hadn’t considered there could be a current (riptide) that would sweep them back into the deep blue ocean
  • They didn’t have the fitness they needed to make it to the shore (They severely underestimated the task)
  • Bobbing around in a sea of sameness does not help them reach “Successia”
  • They needed their ship! There were sharks everywhere circling their next meal

It’s quite a story, I know!

And yes, it even sounds a little ridiculous, but if I had told you the business version… you may have thought that was even more ridiculous.

I mean, who dumps mentors, friends and supporters when they catch a glimpse of success?

I wouldn’t, but it seems plenty of people do!

But what they don’t seem to get, is Knowledge Nugget #102…

We Get To Choose
Which “Ship”We’re On
…And Stay On!

Okay, so this may start to get a bit corny… but maybe it needs to. So stay with me if you can (if you can’t, I’ll try better next week!).

When it comes to business, there are many different types of “ship” you can be on (or in, as the case may be.)


  • Apprenticeship
  • Sportsmanship
  • Relationship (One of my personal favorites)
  • Dictatorship (Not really ideal… but who am I to judge?)
  • Salesmanship
  • Partnership
  • Workmanship
  • Scholarship
  • Sponsorship
  • Leadership
  • Receivership (Yikes! No one wants this one!)
  • Guruship (This is a real word, and again… no judgement!)
  • Membership
  • Friendship
  • Readership
  • Censorship
  • Mentorship
  • Ownership
  • Mateship
  • Worship (Not my favorite kind of ship when it comes to business)

It’s quite a list. But there is one “ship” I didn’t mention… Hardship!

And for me, that’s one “ship” I have no desire to be on… because I’ve been on it before.

The entrepreneurial journey can be a tough one. But we don’t need to make it harder than it already is.

The “Captain” who jumped into the water and swam to the shore, jumped right into hardship. Had they remained on the ship and continued to stay the course, they would have reached “Successia” easily. (Especially if they were in the “relationship” or “mentorship.”)

Sure there are dangers that are best avoided, but that’s life. People and things will try to take you off course. And gurus may even advise you to upgrade or even abandon ship.

But unless you know where you want to go, almost any ship will do.

There is a whole fleet of sea worthy “ships” available to get you the success you desire and deserve. The trick is to stay on them. Especially if they are working and are taking you to your destination.

Oh… and be your own Captain. No one will respect your vessel as much as you do!

So what ship are you on at the moment? What ships do you have in your armada?

As a business owner, we all have access to amazing resources to help us. We just need to make sure we use them.

Until next week… take care and be the Captain of your own ship : )

Pauline xxx

Pauline Longdon
a.k.a. The Copy Alchemist


P.S.  When I was in the Army, I spent 3 months on a Navy ship. I saw first-hand how much effort goes into the smooth operation of a ship. It’s the same in business.

Oh, by the way, there’s no way I’d jump into the water and swim for the shore! I saw what swims around ships. I’m happy to let the ship dock at the port. That way I can leave anytime I need to. (And sometimes we need to!)

P.P.S.  And speaking of ships… Mine has come in! I will be speaking at the inaugural Titanides Live event at Delray Beach, Florida, in October.

I am so excited!

It’s for female copywriters, marketers and business owners. You can check it out here:  …I’ve been told the Sales Letter isn’t too bad ; )

P.P.S.  I had a few people ask me what happened to the Medics that did “Radar Obs” from last weeks email.

Well, let’s just say that after I got back to work, they never did them again. I can’t stand working with people who have a sloppy work ethic.

I always aim to raise their standard and their skill. That is what Leadership is all about… Helping others reach THEIR potential.

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