Life is a journey.
You can do it tough where you forge your own path, or you can opt in for an easier one where you follow an established path.
For a while, I chose the tough path. I fumbled my way and ended up bruised and almost beaten.
Teachers along the way had mentioned a great man, but most had underplayed his importance by over inflating their own ego.
This a great place to start, however if I truly wanted to follow my path… I knew I needed to go deeper and find the source of their “genius.”
Living in the Land Down Under, presented a few problems.
It is such a small, tight-knit community and at times it is hard to break into the established groups.
People who had traveled to far away lands returned and became the teachers of the material here.
They did a good job, but I knew there was more.
Who had taught them?
I was told “In the land of the blind, the one eyed man is king”… but what if I had 2 eyes and was just in the dark.
I needed to find a light switch.
Eventually, I found my bearings and started to search for the man at the top of the mountain.
I turned to the modern day oracle, “Google” for help.
I searched for copywriting, best copywriters etc. and was well rewarded for my efforts.
All searches lead to a man named Gary Halbert.
Unfortunately, I found that the great man had left the building in April 2007. I wasn’t even a twinkle in a copywriter’s eye back then.
I felt bummed that I couldn’t learn from him.
But then my search revealed some of his works, specifically “The Gary Halbert Letter” and an occasional letter someone had swiped and put on their own website.
The more I read Gary’s work the more hooked I became.
This guy truly was the “Prince of Print” and the world’s greatest copywriter!
I was also surprised at how many people had rehashed, repeated and recycled Gary’s work… and claimed it as their own.
As I searched, I became more aware of how this one man had influenced many of the top copywriters on the planet.
He was their “not so secret “weapon.
I had found my light switch!
The light was on and I was no longer in the land of the blind.
Gary Halbert was truly the man on top of the mountain.
Just because this great man is no longer with us, it doesn’t mean the lessons have stopped.
His sons… Bond and Kevin, have preserved his legacy and are working on releasing more of their Father’s work.
Some of the material is being released for the first time.
This means that the teachers and the students are receiving the information at the same time.
And why is this important?
It simply means that you don’t have to wait for the information to be filtered down to you in a program.
Instead you can get it straight from Gary Halbert’s mouth.
The great man Gary Halbert said it himself “there is no ladder of success,” you don’t need to wait for anyone to give you permission to be great.
All you have to do is find the man at the top of the mountain and claim your place.
The good news is, Bond and Kevin have launched “Halbertology” and it contains Gary’s best material as well as content from the who’s who of the copywriting world (The people who have lived, breathed and benefited from Gary’s eternal wisdom.)
This course helps writers become master storytellers and sellers.
You can muck around with other cheaper courses from other copywriters, but why would you do this, when you have this course from the guy they all learned from?
If you are serious about writing copy for yourself or others, this course is a must have!
You can check it out for yourself when you Click Here
Words have Power… And so do You!
a.k.a. “The Copy Alchemist”