One of my biggest distinctions since becoming a professional copywriter is the difference between content and copy.
Too many people settle for content on their websites and even worse in their marketing material… because content is the filling of a space with words.
Copy is a carefully crafted message to convince the reader to take an action.
Every word… every line is there because it has earned the right to be there.
The words you use in your marketing are an extension of your sales force. Are they sitting around all day talking up space… or do they take your reader, by the hand, and do you and your business proud?
Yours in Quantum-plation,
The Copy Alchemist™