Knowledge Nugget #67 . . .

SUBJECT LINE:  Business Owners and Blood Pressure Machines… Ahh Yes, I remember it well… the day the brand new blood pressure machine hit the ward. It was like Christmas. All the nurses were fighting about who would use it first. I was new, so obviously I was on the bottom of the list. (How I…

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Knowledge Nugget #65 . . .

Subject Line:  The one stupid piece of advice you should never listen to! . . . When you begin to study marketing, this simple piece of “Business Changing” advice is one of the first things you’ll learn… When you start study copywriting, it’s also one of the first things you’ll learn… However, the WAY it…

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Knowledge Nugget #40…

SUBJECT LINE: “I Hate To Tell You… But Nobody Cares!”…  “That’s right! Nobody! Not a single soul!” I said. My client sat shell-shocked from my frank and honest feedback. They had just read some copy I’d written for them and well… they were just a little perplexed. Despite the sales letter being about them and…

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Knowledge Nugget #33…

SUBJECT LINE:   “Hey, You Wanna F*^K!”… I was listening to Ryan Deiss on a webinar a few weeks ago. He sure is one bright guy! When he describes marketing, he like many others, uses the analogy of a relationship. It’s such a simple, yet effective way to explain it. But he added the caution……

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Knowledge Nugget #30…

SUBJECT LINE:  What To Do About Cheap Haircuts!   When I was first learning about marketing… I was told a simple story about a hairdressing salon. The salon was in a small town. It had no competition and was charging a healthy price for their services (around $30 for a trim). The local people were…

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Finding The Man At The Top Of The Mountain

Life is a journey. You can do it tough where you forge your own path, or you can opt in for an easier one where you follow an established path. For a while, I chose the tough path. I fumbled my way and ended up bruised and almost beaten. Teachers along the way had mentioned…

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Write to The Right One!

One of my mentors told me a long time ago “The truth will set you free, but first it will p@%s you off!” So this month I thought I would start with a liberating truth that may annoy you, but when you know that truth, it will set you free. The most common error I…

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On Your Website, Words Count Too!

I see it all the time… People spend a small fortune on creating their website. Having the perfect graphics, their logo re done, all the bells and whistles done…but they forget one vital component! The words! Perhaps it is because at school, we weren’t taught how to write code for a website or make beautiful…

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Copywriting Explained

I really love being a copywriter and sometimes I forget people don’t know what a copywriter is. Silly me! So here is my explanation of what I do… I translate the heartfelt and mindful messages people have inside them into a format others understand. Better still, I tap into the emotional needs of a market,

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http://www.thecopyalchemist.com

Copy v Content

One of my biggest distinctions since becoming a professional copywriter is the difference between content and copy. Too many people settle for content on their websites and even worse in their marketing material… because content is the filling of a space with words.

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