Knowledge Nugget #77 . . .

SUBJECT LINE: I Made My Hero Cry!  . . . Back in 2011, I was a struggling alternative healer. My business was plodding along and things were tough. I’d done a few copywriting trainings, but they were more geared towards me writing for my own “Woo Woo” business. I had a feeling deep inside of me…

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Knowledge Nugget #65 . . .

Subject Line:  The one stupid piece of advice you should never listen to! . . . When you begin to study marketing, this simple piece of “Business Changing” advice is one of the first things you’ll learn… When you start study copywriting, it’s also one of the first things you’ll learn… However, the WAY it…

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Knowledge Nugget #45…

SUBJECT LINE:  A Great Example Of How NOT To Sell! . . .  It’s almost the end of our financial year in Australia. So on the weekend, I thought we could go and check out computers to take advantage of the End of Financial Year sales. You see… I am getting tired of Rae hijacking…

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Knowledge Nugget #40…

SUBJECT LINE: “I Hate To Tell You… But Nobody Cares!”…  “That’s right! Nobody! Not a single soul!” I said. My client sat shell-shocked from my frank and honest feedback. They had just read some copy I’d written for them and well… they were just a little perplexed. Despite the sales letter being about them and…

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Knowledge Nugget #33…

SUBJECT LINE:   “Hey, You Wanna F*^K!”… I was listening to Ryan Deiss on a webinar a few weeks ago. He sure is one bright guy! When he describes marketing, he like many others, uses the analogy of a relationship. It’s such a simple, yet effective way to explain it. But he added the caution……

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Knowledge Nugget #30…

SUBJECT LINE:  What To Do About Cheap Haircuts!   When I was first learning about marketing… I was told a simple story about a hairdressing salon. The salon was in a small town. It had no competition and was charging a healthy price for their services (around $30 for a trim). The local people were…

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Finding The Man At The Top Of The Mountain

Life is a journey. You can do it tough where you forge your own path, or you can opt in for an easier one where you follow an established path. For a while, I chose the tough path. I fumbled my way and ended up bruised and almost beaten. Teachers along the way had mentioned…

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If Your Message Doesn’t Inspire You… It Won’t Inspire Others

Have you ever read a book or a story… or even a Facebook post that truly moved you? Have you ever written one? Recently, I wrote a post on Facebook about my sister.  It was her birthday and rather than just leave the regular ‘Happy Birthday Sis’ type post, I decided to think a little…

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Write to The Right One!

One of my mentors told me a long time ago “The truth will set you free, but first it will p@%s you off!” So this month I thought I would start with a liberating truth that may annoy you, but when you know that truth, it will set you free. The most common error I…

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3 Writing Secrets To Increase Your Creativity

In a content hungry online world, it can be hard to keep up with the constant demand for new material. It is tempting to outsource the task to a writer who can do them quickly for you. But they will rarely be able write the same way you do. The risk here is a huge…

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