Knowledge Nugget #1…

Even If It Has All Been Said Before… There Are People Who Want To Hear It From You! We live in a time where anyone can access anything they want to know. It’s not like when I was a kid sitting in my room, rummaging through the World Book Encyclopedias to find the answers to…

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Finding The Man At The Top Of The Mountain

Life is a journey. You can do it tough where you forge your own path, or you can opt in for an easier one where you follow an established path. For a while, I chose the tough path. I fumbled my way and ended up bruised and almost beaten. Teachers along the way had mentioned…

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If Your Message Doesn’t Inspire You… It Won’t Inspire Others

Have you ever read a book or a story… or even a Facebook post that truly moved you? Have you ever written one? Recently, I wrote a post on Facebook about my sister.  It was her birthday and rather than just leave the regular ‘Happy Birthday Sis’ type post, I decided to think a little…

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Write to The Right One!

One of my mentors told me a long time ago “The truth will set you free, but first it will p@%s you off!” So this month I thought I would start with a liberating truth that may annoy you, but when you know that truth, it will set you free. The most common error I…

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3 Writing Secrets To Increase Your Creativity

In a content hungry online world, it can be hard to keep up with the constant demand for new material. It is tempting to outsource the task to a writer who can do them quickly for you. But they will rarely be able write the same way you do. The risk here is a huge…

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On Your Website, Words Count Too!

I see it all the time… People spend a small fortune on creating their website. Having the perfect graphics, their logo re done, all the bells and whistles done…but they forget one vital component! The words! Perhaps it is because at school, we weren’t taught how to write code for a website or make beautiful…

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Copywriting Explained

I really love being a copywriter and sometimes I forget people don’t know what a copywriter is. Silly me! So here is my explanation of what I do… I translate the heartfelt and mindful messages people have inside them into a format others understand. Better still, I tap into the emotional needs of a market,

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Nugget #1 – The Importance of a Good Sales Letter…

Your sales letter is your silent sales person. This is what your potential customer will see when they come to your website to check out your product or service. It is critical that you have a well written persuasive sales letter or you will not be able to sell your product or service as effectively.

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Copy v Content

One of my biggest distinctions since becoming a professional copywriter is the difference between content and copy. Too many people settle for content on their websites and even worse in their marketing material… because content is the filling of a space with words.

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