Knowledge Nugget #41…

SUBJECT LINE:  Your Skirts Too Short!… “What!” “Your skirts too short!” …I said slowly so he would understand it better. It didn’t help. What I had said was out of the blue and my poor client wasn’t following me. So I needed to back track. “You know how you want to tell everyone, everything in your…

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Knowledge Nugget #40…

SUBJECT LINE: “I Hate To Tell You… But Nobody Cares!”…  “That’s right! Nobody! Not a single soul!” I said. My client sat shell-shocked from my frank and honest feedback. They had just read some copy I’d written for them and well… they were just a little perplexed. Despite the sales letter being about them and…

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Knowledge Nugget #34…

SUBJECT LINE: How NOT To Be The Global Village Idiot!… The world’s a big place. But it’s made a whole lot smaller by the Internet, social media and people’s minds. Borders that bloody wars were once fought over and countless lives lost for, are relics of a different world. Well, online anyway. One email can…

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Knowledge Nugget #33…

SUBJECT LINE:   “Hey, You Wanna F*^K!”… I was listening to Ryan Deiss on a webinar a few weeks ago. He sure is one bright guy! When he describes marketing, he like many others, uses the analogy of a relationship. It’s such a simple, yet effective way to explain it. But he added the caution……

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Knowledge Nugget #32

SUBJECT LINE: A Stroke Of Genius!… Whilst reading my local newspaper… an article caught my eye. A local baker had won an award for his ingenious new variety of hot cross bun. Intrigued to know what was so special about these prize-winning buns, I had to read on. The secret behind his “Brand New” taste…

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Knowledge Nugget #31

SUBJECT LINE: Choose Your Battles Wisely!… Have you ever wanted to say something but knew it would turn into a huge S*^t Fight! It happens to me every now and then (Okay! It happens a lot!) But one thing I am grateful for is how age has given me the gift of discernment… so, I…

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Knowledge Nugget #30…

SUBJECT LINE:  What To Do About Cheap Haircuts!   When I was first learning about marketing… I was told a simple story about a hairdressing salon. The salon was in a small town. It had no competition and was charging a healthy price for their services (around $30 for a trim). The local people were…

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Knowledge Nugget #29…

SUBJECT LINE: Brought to You by the Letter “E” and the #29… As you know I recently bought tickets to see Belinda Carlisle. Remember how I used my “Jedi Mind Tricks” to persuade Rae to go with me? Well, the concert was on last Saturday night, and it was totally worth it! I don’t get…

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Knowledge Nugget #20…

SUBJECT LINE: A Quick Word…   2016 is here and everyone is running around declaring it to be their best year yet. I am too! One extremely popular post on Facebook is prompting people to “choose one word to define your year.” It’s funny because, people who don’t usually get a lot of engagement on…

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Knowledge Nugget #19…

2015 has been quite a ride! What a huge surprise! When I sat down and thought about what I did this year, I honestly didn’t think I’d done too much at all. But then Rae made me do an exercise, which made me look a little closer at the year. (Rae forces me, usually kicking…

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