Knowledge Nugget #65 . . .

Subject Line:  The one stupid piece of advice you should never listen to! . . . When you begin to study marketing, this simple piece of “Business Changing” advice is one of the first things you’ll learn… When you start study copywriting, it’s also one of the first things you’ll learn… However, the WAY it…

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Knowledge Nugget #59…

SUBJECT LINE:  Trying to weather the Storm . . . Boy was last week tough  : ( Firstly, I need to apologize about the late email. Fortunately for me though, I tend to write them a day or so in advance. But even so… when something as monumental as death visits, it’ll knock you clean…

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Knowledge Nugget #53…

SUBJECT LINE:  I Did It Again… But At Least I Wasn’t The Only One! . . .  It’s been a while and frankly, I thought I had stopped doing it… but I found myself easily slipping back into my old behavior like a favourite, well-worn t-shirt. But as I said… I wasn’t the only one.…

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Knowledge Nugget #50…

SUBJECT LINE:  How Sharp Are You! . . .   As I was taking a well-earned break from a solid day of frantic writing, I stumbled upon this picture on Facebook.     “It’s Easy To Look SHARP When You Haven’t Done Any Work!     I’m not sure what it was about the picture,…

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Knowledge Nugget #47…

SUBJECT LINE:  Debbie Really Did Have Blue Lips! . . .  “The doctors say there’s something wrong with my heart!” said Debbie I nodded my head in agreement and said… “I thought you did.” Shocked, she replied… “How the hell would you know what my heart is doing!” “Well, the first sign for me was…

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Knowledge Nugget #46…

SUBJECT LINE:   Bamboo-zled! . . .  Have you heard the Bamboo story? It goes something like this… When you plant a bamboo seed… you water it and wait. You wait an entire year and nothing appears. No bud, no twig, nothing. It looks like nothing is happening. So you keep watering and protecting the…

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Knowledge Nugget #45…

SUBJECT LINE:  A Great Example Of How NOT To Sell! . . .  It’s almost the end of our financial year in Australia. So on the weekend, I thought we could go and check out computers to take advantage of the End of Financial Year sales. You see… I am getting tired of Rae hijacking…

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Knowledge Nugget #42…

SUBJECT LINE: I Was Just Thrown Under The Bus… It was Graduation Day! As we all gathered in the hallway waiting for the ceremony to start, I stood quietly with my back to the doorway… when a booming voice smashed the silence. “Who Wrote THESE Student Reports?!” …I didn’t need to turn around to confirm…

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Knowledge Nugget #41…

SUBJECT LINE:  Your Skirts Too Short!… “What!” “Your skirts too short!” …I said slowly so he would understand it better. It didn’t help. What I had said was out of the blue and my poor client wasn’t following me. So I needed to back track. “You know how you want to tell everyone, everything in your…

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Knowledge Nugget #40…

SUBJECT LINE: “I Hate To Tell You… But Nobody Cares!”…  “That’s right! Nobody! Not a single soul!” I said. My client sat shell-shocked from my frank and honest feedback. They had just read some copy I’d written for them and well… they were just a little perplexed. Despite the sales letter being about them and…

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